A Few Basics for Email List Building

If you are building up an email list, no doubt you are always working to get a larger list. The truth is that the profits are actually all in your list, so email list building is extremely important.  While many companies and internet marketers are always trying to build up their lists, many actually are not aware of some of the basics when it comes to email list building. The following are some very basic steps that you should be using in order to build up your email list.

Basic #1 – Put an Opt-in Box on Every Page – When new visitors show up at your website, you don’t want them to have to go searching for your opt-in page. Instead you should provide an opt-in box on every single page of your website. This way, no matter what page of your site a visitor is on, they have the option to enter their email address in the opt-in box. The more they see it, the more likely they are to join your email list.

Basic #2 – Keep it Easy – When you design your opt-in box for collecting email addresses, make sure that you keep it easy. If you are asking for their name, phone, number, address, as well as their email address, chances are they are not going to respond. The less information you ask for, the better. Usually you only need a name and an email address. Once you get them on your list, then you can worry about trying to get other information.

Basic #3 – Invite Opt-ins in Transaction Emails – If someone actually purchases from you and you send them emails of confirmation or emails that allow them to track their purchases, this is a perfect opportunity. In these courtesy emails, be sure that you include and invitation to become a part of your email list. They just might sign up.

Basic #4 – Request Opt-in at Checkout – Another great time to use an opt-in box is when people are checking out. Whenever anyone buys something at your site, always be sure that an opt-in box is a part of the checkout page so they can sign up if they want to.

Basic #5 – Place Ezine Ads – Ezine ads are another very basic way to build your email list. Find out about ezines that target the group you want to reach, and consider purchasing ad space. Make sure that the link leads to a page that will invite them to sign up for your emails.

These are just a few of the basics when it comes to email list building. Once you have the basics in place, no doubt you will quickly begin to build your list. So, make sure that you employ the basics to build up your own email opt-in list.