October 15, 2007

Driving Traffic To Your Squeeze Page For Free

The most effective way to drive traffic to your squeeze page is through article marketing. It is also a completely free strategy with no downside. By writing and distributing your articles to high traffic article directories you not only generate back links to your website you also have the opportunity to provide your readers with information related to your products or services. This way, you can be sure that people who click through to your site from an article are actually interested in what you have to say. Effectively, by using article marketing you will have well targeted visitors who will be far more likely to respond to your call to action whether by purchasing or signing up for an offer.

However, article marketing will only work if it is done well. A poorly written, unprofessional article will have the opposite effect and cause people to shy away from you and your business. It is therefore very important that you only submit high quality, professional articles to top of the line directories such as ezinearticles.com. You can either write your own articles or pay a professional writer to do it for you. Not all web writers are good, however. If you are going to pay a freelancer to write for you, make sure that they are well versed in English, preferably a native speaker. Many online writers come from countries where English is not the first language and these writers are able to write for less than the average native English speaker residing in a first world country. Even the better of these writers who do not speak English as a first language, do not write naturally or colloquially and readers can tell the difference. The quality of your articles will only reflect on you so make sure it’s a good reflection.

If you want to use article marketing to drive traffic to your squeeze page, you need to be prepared to be prolific. It also pays to write a variety of different types of articles that appeal to different types of readers and therefore different segments of your market. For example, you can write product reviews, book reviews, news stories related to your industry as well as informational articles which are relevant to your product or service.

When it comes to article distribution, there are widely diverse opinions as to whether it is best to mass distribute using an article submission service like articlemarker.com or submission software, or whether it is best to personally submit your articles only to a few high profile article directories. By trialing different article distribution methods and monitoring resulting visits to your squeeze page, you can determine which approach best suits your product or service.

While article marketing can certainly direct a lot of free targeted traffic to your website, only you can convert those visits to sales or sign ups. If you are getting visits but they are not responding positively to your squeeze page, you may need to rewrite your page. You should also reevaluate whether or not there is an actual demand for your offering. However, if you have a good product and a well designed squeeze page, article marketing is a guaranteed way to attract visitors and increase your profits.

Filed under Email Marketing, List Building, Squeeze Pages by Wade